CULTIVATING FOR THE MARKET
Rethinking Costs in Cannabis Production
Thursday, May 15th at 3PM ET / 12PM PT
In today’s competitive cannabis market, producers are under immense pressure to differentiate themselves. Investing in premium post-harvest processes like hand trimming or hang drying should translate to higher quality—and by extension, higher margins, but does the average consumer actually notice or care?
We’re finding ourselves in a position where we're spending more, not necessarily to improve the actual experience, but to justify a perceived one. And when that perception isn’t translating to higher returns, it’s time to ask: Are we over-investing in the wrong areas?
A couple key areas where costs could impact profitability:
- The Hand Trim vs. Machine Trim
- Hang Drying vs. Tray Drying
- Organic or Other Types of Certifications
Do we even market these differences effectively enough for them to matter? If the consumer doesn’t understand or prioritize these distinctions, then these investments may simply be money left on the table.
Join us for the next CANNAtalk as we dive into key areas of ROI and uncover new opportunities in labor and production optimization!
Join the conversation and ask your questions to our panel members!
